www.mangold-international.com - Thursday, 4. December 2008
Printversion from "Mangold in Taiwan"
(URL: http://www.mangold-international.com/138.html)
Mangold International GmbH teams up with Taiwan based Pitotech Co. Ltd to conquer the thriving Asian Market
- Daniel Chien, CEO of Pitotech Co. Ltd and Pascal Mangold after signing the partnership agreement
It isn’t a coincident the two companies, Mangold International, based out the city of Arnstorf, Germany and Pitotech Co. Ltd. have teamed up to conquer the booming market for usability, market research and behavior analysis products in Asia: Both companies bring to the table a strong leadership position in their respective sectors, with Mangold being one of the world leaders in behavior analysis and usability software and in hardware solutions, whereas Pitotech (with offices in Chang Hua City, Taiwan and Shanghai, China) offers a developed network of customers in industry and research.
The partnership agreement was formally signed during a recent visit of Pascal Mangold, CEO of Mangold International to Taiwan. As part the extensive visitation tour that followed the signing ceremony Mr. Mangold meet various of the leading institutions in the usability and behavior research community to exchange views and ideas. Subject of the very constructive talks where on the issue of how to better drive the product development to meet the customer needs in the Asian market.
- Stephen Chen - regional sales manager / Professor Chien-Hsiung Chen, National Taiwan University of Science and Technology after a lecture of Pascal Mangold at the University
A well justified demand as the Asian market and in particularly the automotive and manufacturing industry in China, Taiwan, Korea and Japan are increasingly competing in the global market not just in terms of price and quantity as their decisive advantage, but rather by focusing on product usability and product quality issues.
And that is exactly were the “the rubber hits the road”, where industry and research in the Asia will have a strong focus in future and were Mangold International, with world class software products like INTERACT 8 will proof to be the best suited partner for researchers and industrial clients.
In various „meet and greet“ sessions with opinion leaders from the sectors of applied and basic university research and industry, Pascal Mangold used the opportunity to share his perspective on the competitive need to use state of the art usability technology. Here is were he sees the partnership between Mangold International and Pitotech as a important asset for the Asian usability costumer and researcher.
Pascal Mangold was very proud to announce the strong commitment by both partners Mangold International and Pitotech to provide their customers with the very best in usability and behavior research tools.
- Daniel Chang and Pascal Mangold during a tech-talk at the Taipeh Convention Center
In continuing its customer service satisfaction offensive known to Mangold´s American and European customers for years, Pascal Mangold avowed to place as much importance in this concept in Asia, as he sees world class service and support to be key in attaining a win-win situation and a sustainable partnership with the customer.
The newly formulated partnership with Pitotech has in the meantime already resulted in various contracts and supports the decision of Mangold to face the booming market in Asia as a substantial opportunity.
Mangold-International 2006-2008