Performing Attended/Moderated Eye Tracking Tests

If you want to conduct an eye tracking study using a computer based application, images or videos as stimuli, the following scenarios can be realized with the Mangold Mobile EyeTracking Lab Solution.

In case you want the participant to perform teh test completely allone and if you do not want to record additional codings or annotations please refer to the unattended test scenario.

1. Participant is sitting in front of a laptop computer and the MangoldVision Eye Tracker records his/her eye movements during the presentation of several stimuli (showing images, movies/commercials or recording the participant’s actions on the computer while he/she is surfing the web or using a desktop application)
2. If the participant is surfing the web or using a desktop application, the Mangold Vision software records the following information on the participant’s computer
   • computer screen into a video file (AVI / DivX / XVid…), including the mouse movements as a trail and visualizing all mouse clicks
   • user actions, system actions, user comments & coding, moderator comments & coding into a single log file
3. In case the participant is looking at images (design studies of applications / web front-ends, different advertisements …) or video footage (commercials / help systems …) the MangoldVision Eye Tracker records all relevant gaze data so that a post analysis shows what the participant has looked on in which way.
4. The moderator can sit next to the participant during the test, using the Mangold INTERACT coding software suite and start the recording of a video camcorder and the MangoldVision Eye Tracker in sync.
5. The camcorder is recording the user’s behavior and audio onto a MiniDV tape or onto a built in hard disk.
6. The moderator can record comments / annotation and coding using the Mangold INTERACT coding software suite.
7. After the test(s) has (have) been finished, the test conductor goes back into his/her office and uses the Mangold Vision analysis software suite to analyze the recorded gaze data of all participants.
8. In case the camera has a hard drive or memory card, the video can be copied easily to e.g. a USB hard drive. In case a Mini-DV camera has been used the video needs to be converted using a MPEG converter box or a software converter. The video can then be stored as a file onto a computer's hard drive.
9. The user video and the screen capture video can be opened up simultaneously within Mangold INTERACT. Based on the previously made coding and annotations the researcher can now quickly navigate in the recorded videos and add more coding and annotations to get a full picture of the recorded situation.
10. Statistics, reliability analysis, statistical charts, and other visualizations can easily be done based on the collected information.
11. All this output can be used to create reports easily by copying and pasting numerical output and charts into Microsoft Excel / Word or Power Point or any similar program.
12. The researcher can copy all video files and the Mangold INTERACT coding documents to external hard drives and hand them out to research assistants who should do further coding, transcriptions or analysis by using their own copies of the Mangold INTERACT software package. Findings and analysis results of different analysts can be easily integrated into a single Mangold INTERACT coding document. This means that you will finally have all information of your studies at your fingertips to create comparative statistics and great looking charts easily and quickly.