If you want to conduct an eye tracking study using a computer based application, images or videos as stimuli, the following scenarios can be realized with the Mangold Mobile EyeTracking Lab Solution.

This test can be run completely stand alone, without using any further equipment and without the need of a supervisor. In case you want to perform some live coding & annotation please refer to the attended test scenario.

1. Participant is sitting in front of a laptop computer and the MangoldVision Eye Tracker records his/her eye movements during the presentation of several stimuli (showing images, movies/commercials or recording the participant’s actions on the computer while he/she is surfing the web or using a desktop application)
2. If the participant is surfing the web or using a desktop application, the Mangold Vision software records the following information on the participant’s computer
• computer screen into a video file (AVI / DivX / XVid…), including the mouse movements as a trail and visualizing all mouse clicks
• user actions, system actions, user comments & coding, moderator comments & coding into a single log file
3. In case the participant is looking at images (design studies of applications / web front-ends, different advertisements …) or video footage (commercials / help systems …) the MangoldVision Eye Tracker records all relevant gaze data so that a post analysis shows what the participant has looked on in which way.
4. After the test(s) has (have) been finished, the test conductor goes back into his/her office and uses the MangoldVision analysis software suite to analyze the recorded gaze data of all participants.
5. All graphical and numerical output created by Mangold Vision analysis software can be used to create reports easily by copying and pasting this information into Microsoft Excel / Word or Power Point or any other similar program.
6. The researcher can copy all video files and the Mangold INTERACT coding documents to external hard drives and hand them out to research assistants who should do further coding, transcriptions or analysis by using their own copies of the Mangold INTERACT software package. Findings and analysis results of different analysts can be easily integrated into a single Mangold INTERACT coding document. This means that you will finally have all information of your studies at your fingertips to create comparative statistics and great looking charts easily and quickly.