A Multimodal Approach to Measuring Emotion
Fundamentally, all behavioral, self-report, autonomic, hormonal, and imaging data are measuring the activity/output of biological systems at different levels of description.
After decades of emotion research, it is clear that no single measure is capable of providing a comprehensive metric of emotion. It is only through the combined integration of multiple measures that one can start to gain a clear picture of affect and its explanatory reach.
Nearly all prominent contemporary theories of emotion have the Autonomic Nervous System (ANS) at its core. We now know the brain structures responsible for controlling the sympathetic and parasympathetic branches of the ANS are the same structures responsible for regulating cognitive, affective, and behavioral responses. This means that emotions can be quantified by measuring physiological processes that are known to correlate with activity in these brain structures.
One notable advantage of measuring ANS function is that you gain insight into psychological states and neural processes while the participant is engaged in tasks without having to distract or disrupt them.
A study that combines video collection for behavioral outcomes and autonomic monitoring for emotionally driven physiological changes can be minimally invasive, allowing for a pure multimodal measure of emotion.
Heart Rate Variability (HRV) analysis in the MindWare Software
IMP editor in the MindWare Software
IMP analysis in the MindMare Software
For nearly 20 years, MindWare Technologies has been at the forefront of technological development for measuring physiology with the purpose of decoding these emotional responses.
MindWare provides the tools for acquiring and analyzing popular metrics of sympathetic/parasympathetic nervous system activity including Heart Rate Variability (HRV), Cardiac Impedance, Skin Conductance (EDA), Electromyography, and more - all developed and firmly grounded in peer-reviewed research and techniques.
The seamless integration with Mangold VideoSyncPro and INTERACT allows for precise synchronization of behavioral and physiological measures, which is crucial for success with a multimodal approach. Through this integration and our shared commitment to unparalleled customer support, we will provide you with the most comprehensive solution for your research.
Learn more about who MindWare is and what they do by contacting a Mangold representative today.
Seamlessly Integrate Behavior Coding and Measuring Physiology with MindWare and Mangold Solutions
Combine a MindWare physiology recording system with the Mangold VideoSyncPro video recording software for synchronized capturing video and physiology.
Use Mangold INTERACT for behavior coding and in-depth analysis of your recorded video footage.