Proceeding studies on behavior - not only a challenge for professional tools

Authors: Pascal Mangold

The following insights are based on my company’s long term empirical experience as system developer in the field of behavioral research. The paper discusses several aspects of data collection and analysis in day to day studies on behavior. It points out the necessity of using specialized software tools in behavioral research. It shows why video recordings are very beneficial for analysis and not only for documentation purpose. It discusses the advantages of using structured coding schemas instead of taking notes only. Finally the possibilities of the INTERACT software tool environment are sketched.