Successful companies have one thing in common: their products are highly valued by customers. And why? Most often, the key factor is user-friendliness, in other words, usability.
Whether it is websites, software programs, automats, smartphones or machines – when products and services are developed it should always be about the people who use them.
Instead many a developer of machines or programs get lost in their love of technology and perform function overkill
But: most products don’t even use their full potential. They play a subordinate role and aren’t even the decisive factor for success on the market.
The key factor and unique selling point in competition is rather the intuitive handling – the usability.
Thus user- friendly is a decisive factor for a product’s success. To reach this added value, the development and implementation of a product should be the primary aim.
Because: User-friendly products can be the reason for a winning difference, plus these products are gaining more importance. The reason being, that users weigh the importance of usability as a purchase criteria. The same applies to the end-user, as well as for B2B relationships. Suppliers who integrate usability in their products achieve a higher customer satisfaction and for that reason are especially successful in the market.
User-friendly products reduce the learning time, minimize operating errors, increase the work production and escalate the working process.
A high usability supports the user in completing his tasks quickly, accurately, and to his satisfaction which helps in making it possible to reach goals intuitively.
Mangold has developed the experience and specialized solutions for the construction and operation of usability and user experience labs over many years.
A Mangold Usability Lab is the ideal solution for conducting observation studies. Use our solutions to see directly into the customer's point of view.
This Lab is equipped with multiple cabins, each including the Mangold LogSquare Software for structured usability and user experience testing.
Eye Tracking can be added to each test workstation easily, by connecting the VT3 mini Eye Tracker to an USB port. LogSquare automatically detects the eye tracker and records the participant's gaze in case needed.
This lab is equipped with multiple MangoldVision Eye Tracking systems and physiology recording equipment. It serves several research areas in the field of economics and psychology.
The range of applications can cover website usability tests, usability tests of computer applications, tests of static and interactive teaching material, market research studies, collaborative working studies and many more.
This picture shows a classic usability lab control room where the adjacent participant room can be observed through a one-way mirror.
Such a room layout is still possible, but due to much improved video technology and observational research sofware, is no longer necessary today.
Today, the control room can be located anywhere on campus, independent of the test room. That offers great flexibility in design and creation of a usability lab, thanks to solutions like Mangold VideoSyncPro.
The clear representation of data and information as well as high system availability is the key to the safe and reliable operation of Supervisory Control and Data Acquisition (SCADA) systems.
In order to avoid erroneous operation, extensive observation studies with operators have to be carried out in such an environment since they are often critical applications (for example, control rooms of nuclear reactors, control systems in chemical plants or train control stations)
Professional video monitoring of the participants as well as the recording of the entire user impression is the key to understanding the overall usability of the system through a combination of live observation and post-analysis.
All this can be done with Mangold LogSquare, VideoSyncPro and Mangold INTERACT.
Mangold system solutions are used in a variety of applications in Aerospace, e.g. during human factor studies with pilots, for behavior analysis of air traffic controllers, for research in fatique studies or for studies on service improvement of flight attendants.
All those areas require special solutions for audio/video recording, integration of physiology sensor data or the development of special behavior coding schemas.