Focus Group Analysis: Traditional vs. Video-Based Methods
Traditional vs. video-based focus group analysis: methodological rigor, nonverbal data, inter-rater reliability and total cost of process compared.
Traditional vs. video-based focus group analysis: methodological rigor, nonverbal data, inter-rater reliability and total cost of process compared.
How to build a professional focus group facility for qualitative research: room layout, AV technology, eye tracking and analysis software – by Mangold.