Focus Group Analysis: Traditional vs. Video-Based Methods
Traditional vs. video-based focus group analysis: methodological rigor, nonverbal data, inter-rater reliability and total cost of process compared.
Research Blog
Expert articles on observational research using Mangold INTERACT, Mangold Observation Studio, and AV systems for behavioral analysis.
Build a Focus Group Facility: The Complete Setup Guide
How to build a professional focus group facility for qualitative research: room layout, AV technology, eye tracking and analysis software – by Mangold.
Mangold INTERACT vs Observation Studio vs VideoSyncPro
Compare Mangold INTERACT, Observation Studio, and VideoSyncPro: what each tool does, when to use it, and how all three work together in your lab.
Hierarchical Coding in Mangold INTERACT: Lexical Chains Tutorial
Learn how to build hierarchical coding systems using lexical chains in Mangold INTERACT - including Subject–Behavior–Modifier structures for complex behavioral research.
Lexical Coding in Mangold INTERACT - Post-Hoc Coding & Subject-Behavior-Modifier Tutorial
Learn how to use Lexical Coding Mode in Mangold INTERACT for post-hoc coding and Subject-Behavior-Modifier systems.
Methods of Behavioral Research - A Comprehensive Overview in 2026
Explore quantitative, qualitative, and mixed-methods approaches to behavioral research - covering experimental design, observational coding, ethical considerations, and research software (2026 Edition).
What is Behavior? A Comprehensive Guide.
Learn what behavior is in psychology and science - covering overt vs. covert behavior, behavioral coding, social behavior, and multimodal research methods.
What is Happiness? Biometrics in Product Marketing 2026: A Scientific Perspective
Discover how consumer neuroscience and biometric methods like EEG, fNIRS, and EDA are used to measure consumer happiness. A scientifically grounded look at hedonia, arousal dynamics, and ethical boundaries in product marketing.
What is Mangold Observation Studio? The Multimodal Research Platform Explained
Discover what Mangold Observation Studio is and how it empowers researchers in UX, automotive, healthcare, and neuromarketing to conduct multimodal, sensor-driven observational studies.
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