Build a Focus Group Facility: The Complete Setup Guide
How to build a professional focus group facility for qualitative research: room layout, AV technology, eye tracking and analysis software – by Mangold.
How to build a professional focus group facility for qualitative research: room layout, AV technology, eye tracking and analysis software – by Mangold.
Pioneer in behavioral research software since 1991. German-engineered, federally recognized R&D, with direct manufacturer support in 50+ countries.
Compare Mangold INTERACT, Observation Studio, and VideoSyncPro: what each tool does, when to use it, and how all three work together in your lab.
Learn how to build hierarchical coding systems using lexical chains in Mangold INTERACT - including Subject–Behavior–Modifier structures for complex behavioral research.
Learn how to use Lexical Coding Mode in Mangold INTERACT for post-hoc coding and Subject-Behavior-Modifier systems.
Explore quantitative, qualitative, and mixed-methods approaches to behavioral research - covering experimental design, observational coding, ethical considerations, and research software (2026 Edition).
Learn what behavior is in psychology and science - covering overt vs. covert behavior, behavioral coding, social behavior, and multimodal research methods.
Discover how consumer neuroscience and biometric methods like EEG, fNIRS, and EDA are used to measure consumer happiness. A scientifically grounded look at hedonia, arousal dynamics, and ethical boundaries in product marketing.
Discover what Mangold Observation Studio is and how it empowers researchers in UX, automotive, healthcare, and neuromarketing to conduct multimodal, sensor-driven observational studies.